After facing significant backlash on its plans to join Airtel’s net neutrality violating service Airtel Zero, e-commerce major Flipkart has pulled out of the service. This was first reported by NextBigWhat and has been confirmed by a Flipkart spokesperson.
The company has shared the following statement with ETech:
“We at Flipkart have always strongly believed in the concept of net neutrality, for we exist because of the internet. Over the past few days, there has been a great amount of debate, both internally and externally, on the topic of zero ratings, and we have a deeper understanding of the implications.
Based on this, we have decided on the following:
* We will be walking away from the ongoing discussions with Airtel for their platform Airtel Zero.
* We will be committing ourselves to the larger cause of Net Neutrality in India. We will be internally discussing over the next few days, the details of actions we will take to support the cause.
* We will be working towards ensuring that the spirit of net neutrality is upheld and applied equally to all companies in India irrespective of the size or the service being offered and there is absolutely no discrimination whatsoever.”